Search Engine Optimization can be easy for few and tough one for others. Its easy to rank if there is no or little competition in search results. However if there is competition then you have to give a bit extra effort and learn the techniques and guidelines to outrank your competitor in search results.
So, lets start with what you should not do in SEO.This would solve 50% of your SEO Challenges
1. IGNORING THE CONTENT
The basic mistake we do while doing SEO is ignoring the content. We get so much busy in doing SEO that we forget to overlook the content.
We have to remember, a site can only get good ranking if the content is good and useful.
So, try to get good content first and then start with SEO
2. AIMING AT WRONG KEYWORDS
One of the key ranking factors while doing SEO is “Keywords Selection”. It is important to aim at right keywords while doing SEO.
Most beginners gets confused with keyword selection. Never Choose the highest competitive keyword in the beginning as you would be competing with website who are there in top results from many years. It may take time perform on those keywords, so choose a semi competitive keyword so that you can quick rankings and your business starts rolling
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3. COPY-PASTE CONTENT
Don’t try to copy content from other websites just to increase your site rankings it may lead your website in getting penalized.
Remember, as a beginner it’s hard but keep on reading and writing then you will get better and better with time. To check duplicacy of content or who is duplicating your content you can use the tool like “copyscape” or “plagspotter”.
4. HAVING “ABC.COM” AND “WWW.ABC.COM” POINT TO THE SAME CONTENT
Make sure abc.com and www.abc.com don’t resolve to the same site.
So, set your domain preferences by using Google search console.
If you won’t do this, Google will see both sites as separate but with duplicate content.
5. RECIPROCAL LINK EXCHANGE
Creating links by swapping links with another website owner, and you both link to each other is a wrong technique often used by beginners while doing SEO.
Few years back, this was a great way to get links quickly but Google quickly caught on, and now it’s not recommended.
6. BUY LINKS SPECIALLY CHEAP & SPAM LINKS
Whatever you do just don’t opt for buying cheap spam links, in fact, you should never buy links at all.
Avoid companies that run a cheap link because it may get you to penalize by Google. You may have to visit thousands of companies to remove your links so that you can regain your rankings.
After getting penalized regaining your ranking will be almost impossible for your website.So, never buy cheap spam links.
7. KEEP ON COMMENTING ON BLOGS & FORUM AND DOING EXCESSIVE DIRECTORY LINKING
Commenting on hundreds of blogs/forums whether done manually or by using software is considered as spam.
It’s a bad idea, it will make people angry on those forums/blogs and will give you a bad reputation.
Also, Google is cracking down on this kind of behavior.
8. SACRIFICING LOOK FOR CONTENT
Content is really important for a website but how your website looks is also very important.
A visitor wont be attracted to your website if he would not find your website appealing.
So, with great content also try to make your website visibly more feasible to user so that the bounce rate decreases and average time increases.
9. FORGET ALT TAGS
Never ignore alt tags while doing SEO because it may affect your desired rankings.
When you see a man doing exercise in a picture you know what is happening but Google doesn’t.
Alt tags are used to let search engines know about your image.
You need to optimize your images as well so that if you are not ranked for your content at least you could be ranked for your image.
10. DON’T PUBLISH YOUR CONTENT REGULARLY
The basic mistake done by beginners is by not setting the posting frequency i.e. publishing of content should be done at a regular basis to attain high rankings in search engines.
You may lose your readers and followers if you don’t post at regular interval which will eventually lead to low rankings.
So, publish fresh and good content regularly in order to achieve good rankings.