Google Analytics Training

Google Analytics Training

Google Analytics is the most widely used website statistics services offered by Google. It generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also shows advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Google also provides a $50 Google Analytics certification test for this service. This service is currently in use on around 55% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites.

Google Analytics Training Modules

Module 1. Introduction & What is Web Analytics?

Part 1. Google Analytics Training Basics

  • How Google Analytics works
  • Accounts Management in Google Analytics
  • Profiling in Google Analytics and users
  • Google Analytics Navigation
  • Basic Metrics in Google Analytics
  • Google Analytics Reports

Part 2. Traffic Sources in Google Analytics

  • Direct Traffic
  • Referring Data
  • Search Traffic
  • Campaigns Management
  • Adwords Account integration

Module 2.
Part 1. Content Data Interpretation

  • How to interpret Pages and Landing Pages data
  • Event Tracking in Analytics
  • Google Ad Sense
  • Interpretation of Site Search data

Part 2. Visitors Data Interpretation

  • Tracking Unique visitors to site
  • Tracking visitors according to Geographic location
  • Tracking visitors language information
  • Understanding Technical reports
  • Understanding Benchmarking

Part 3. Defining Goals & Ecommerce Tracking

  • How to set up goals
  • Understanding Goal reports
  • Ecommerce tracking in Analytics

Part 4. Google Analytics Revisited

  • Revision of Google Analytics reports and tools
  • Determining actionable insights
  • Involving Key Stakeholders within Organization
  • Creating a data-driven culture within Organization
  • Resource Requirement

Module 3. Optimization of Keyword List

● Understanding of Search Terms

● Revising keyword list

● Using Other keyword tools

● Use of Search-based keyword tool

● Developing Insights for Search Terms

Module 4. Important information required for Analysis

Part 1. Google Analytics Best Practices: Creating Clean Data

  • Creating Profiles
  • Creating filters
  • Filtering internal traffic
  • Sampling of Data
  • Handling Cookies
  • Handling Multiple domains and sub domains

Part 2. Analytics Intelligence

  • Setup Automatic Intelligence Alerts
  • Google Analytics – Advanced Segments

Part 3. How to use advanced segments in Google Analytics

  • How to Create custom advanced segments
  • Best Practices: Advertising and Marketing
  • Search engine optimization Strategies
  • Google AdWords advertising Strategies
  • Campaign Attributes
  • Tagging a Campaign

Module 5.
Part 1. Best Practices: Engagement

  • Understanding Landing pages Content
  • Understanding bounce rate
  • Site Search Statistics Review
  • Tracking Events

Part 2. Best Practices: Understanding Conversion

  • Goal setup Procedure
  • Examples of Goal
  • Understanding Goal Reports
  • Understanding of Ecommerce

Part 3. Best Practices: Reports Sharing with the Organization

  • Export and email
  • Customizing reports
  • Customizing alerts
  • Sharing Customizations

Module 6.
Part 1. Understanding of Google Analytics Working

  • JavaScript, cookies, and GIF requests
  • Differences from log-based tools
  • Security, privacy, and reliability

Part 2. Google Analytics Tracking Code

  • How the code works
  • Customization methods
  • Alternate tracking code (async, mobile)

Part 3. Administration

  • Accounts and profiles
  • User management

Part 4. Measuring Conversion

  • Creating goals and funnels
  • Ecommerce tracking

Part 5. Cleaning Up Your Data

  • Filters
  • Introduction to regular expressions
  • Removing internal traffic
  • Cleaning up URLs
  • Site Search setup

Module 7.
Part 1.

  • Measuring Traffic
  • Campaign tagging
  • AdWords integration
  • Measuring Content
  • AdSense integration
  • Event Tracking coding
  • Tracking Flash
  • Measuring Visitors

Part 2.

  • Custom Variables
  • Managing Cookies and Tracking
  • Multiple domains and subdomains
  • Google Website Optimizer integrations
  • Extracting Data
  • Export, email, and custom reports
  • Data export

Our Google Analytics Training centers in India

East Delhi / Noida – New Ashok Nagar
B-17, 2nd floor,
New Ashok Nagar, Opp Metro Pillar No 163,
Besides Om Sai Complex, Delhi-110096.

Mob. +91-9953497000
Email – support@kangaroowings.com

Central Delhi: Connaught Place

L29 – L34, 1st Floor,
AWFIS, Besides Haldiram.
Connaught Place, Delhi
Metro Station: Rajiv Chowk,
Exit through Gate No.4

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