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Welcome to Kangaroo Wings Blog on Digital Marketing. Here you would get to know the latest news happening in digital marketing.

Mobile internet usage surpasses desktop usage for the first time

According to recent reports, Mobile internet usage has surpassed desktop internet users for the first time. This means more users accessed the intenet from there mobile phone and tablet than the desktop. According to recent data published by Statcounter 51.3% of the web vists came from mobile devices and whereas desktop had only 48.7%. Another [...]

November 4th, 2016|Digital Marketing|0 Comments

Scope & Career in Digital Marketing

Future in Digital Marketing Scope of Digital Marketing in India and around the world is Huge. Traditional and print media has declined as the Internet media is more cost effective with wider audience. Moreover, Now Business owners can reach targeted audience world wide which was not quite easy in Traditional media. Rise of Internet [...]

September 1st, 2016|Digital Marketing|0 Comments

Verizon Buys Yahoo in a multi billion dollar deal

Verizon Buys Yahoo in a multi billion Dollar deal of the year In recent events Verizon, which is the largest telecommunication provider in USA has bought Yahoo for a whooping $4.83 Billion dollar. Verizon is an American giant in wireless carriers and ranks 13 in Forbes 500 list. This deal has ended the 20 year [...]

July 26th, 2016|Digital Marketing|0 Comments

Google plans to replace Passwords till the end of 2016

In a recent event the head of Google's Advanced Technology, Daniel Kaufman told us that Google is about to start testing on alternative method to upgrade old and complicated password procedure. Abacus is the code name for the Project This project has been named as 'Abacus' .Testing on this project will start from June and [...]

May 27th, 2016|Digital Marketing|0 Comments

Tools to manage your Reputation online

Internet is a place where your reputation matters a lot. It's important to have a positive presence on the internet and for that we need track and build our reputation. We will discuss about some tools that will help us in tracking our reputation. 1) Google Alerts   Google Alerts is a free change in [...]

May 10th, 2016|Digital Marketing|0 Comments

How to generate good content for better ranking ?

How to generate good content for better ranking ? You all must have heard 'Content is king'. Generating good content is the best way to get better ranking because content is the soul for any website. Search engines prefers good content so in the process of getting better ranking generating good content is all you [...]

March 18th, 2016|Digital Marketing|0 Comments

What should i do? SEO or PPC…Confused ?

 SEO (Organic) vs PPC (Inorganic) There has been always a debate on what is better for business. As far as our experience goes in Digital Advertising, we recommend paid marketing over SEO. The current Google Update reflects 4 results at the top taking away almost 70% traffic. So in order to get more leads for [...]

March 9th, 2016|Digital Marketing|0 Comments

Software Digitalization Program

In the world of Internet, All that we do is indexed, including our visit on websites, tweets,shares,likes emails and shopping patterns. Internet Giants like Google Facebook Yahoo and other portals can track this information and use it for artificial Intelligence. Google Uses a machine learning artificial intelligence. So now Google's Artificial Intelligence can target ads [...]

February 18th, 2016|Digital Marketing|0 Comments

PM Modi gives a Rise to Digital Media Jobs & Business Opportunities

PM Modi Going to meet Big Shots of Silicon Valley, Apple Facebook & Google and other Internet leaders as he pushes them for Investment in Indian IT sector. Apple to invest in manufacturing, Foxconn, supplier of apple has already signed to invest $5 billion in next 5 years. Modi will also be meeting up with [...]

September 23rd, 2015|Digital Marketing|0 Comments

Key Difference Between television & Internet marketing

Round 1.  Specific Time Engagement Periods of Ads Television marketing when your target audiences were reached only during the prime time, digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent [...]

May 28th, 2014|Digital Marketing|0 Comments