what is Digital Marketing

About Digital Marketing – Complete Guide to Marketing Strategies

Digital marketing is done through different online marketing channels. These Online Channels have huge traffic of visitors where any business can be advertised to sell products or promote services.

Example of some channels would be Google, Facebook, Twitter & Others

Most of the businesses or startups target these marketing channels actively to market their Business. By using core Digital Marketing strategies, you can generate high volume sales. That is why the best of marketing experts are hired by companies around the world.

What are the Top Digital Marketing Channels

Search Engine like Google is the most important Digital Marketing channel as it commonly used by almost every person on this planet to search for products services or other information. Google search Engine is the first priority for internet customers. It is the first priority of every business today to optimize their website as per the guidelines of Google search engine. To get business from Google search it is important to follow google SEO guidelines.

The process of SEO involves optimization of website according to the policies search engines like Google so that they rank higher in Search Engines when searched by people online.

SEO  can be tricky as  one needs to understand practically how SEO works. Google search engine keeps changing their algorithm which results in lost and gain of website rankings on targeted keywords. 

What are the main SEO Activities ?

SEO activities include ON page and off page optimisation. On page is all that you do on the website which includes content, keywords, tags, design and other on site activities. Off Page is what you do on other websites which includes promoting your website link on social media, article sites and other promotional networks.  Off page activity acts as reference to your website. You Can find more information specifically about this topic in our previous article here.

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