Digital Marketing Course Content
The foundation of Digital Marketing is Consumer ,Content ,Data.
Understand the principles of digital marketing and recognize how it varies from traditional marketing.
Digital Marketing Push & Pull Marketing:
The difference between Pull and Push Marketing relies in the approach to the customers.
Pull Digital marketing:
Consumer seeks demand for a product due to brand awareness
Totally a web based strategy
Less expensive as compared to push marketing
Pull marketing needs more time investment.
Examples of Pull Digital Marketing are:
Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Social Media (SMO)
Push Digital marketing:
In push digital marketing you are advertising your product directly to the customer
It can be in the form of TV ads , billboards, trade shows,direct mail and print media
Most traditional form of marketing.
Important Terminologies in Digital Marketing: some of the most widely used terminologies are-
1) SEO (Search Engine Optimisation ):
Technique to generate traffic to your website
It helps in optimising the pages of the website, which helps in achieving ranking in Google.
2) SEM (Search Engine Marketing): Search Engine Marketing refers placing your website on higher position by bidding.
3) Keyword: The phrase or words used to get the pages on your website ranked are keywords
4) Organic Traffic: The free traffic on your website from search engines is organic traffic.
5) Paid Traffic: A company bids on keywords to get displayed when searched around those keywords by making advertisements for search engines .
6) Domain Authority: It predicts how well does a website rank on Google
It is used for comparing one site with other and also defining the strength of your domain
7) Page Authority: It predicts how well does a specific page rank on a search engine.
8) Landing Page: The page where a visitor is directed when coming from an external link to the site is called as Landing Page
9)Impressions: The number of times the ad is visible or seen is impression.
10)Conversions: the action desired by you when taken by a visitor on your site is conversion.
11) CTR (Click-Through Rate): The percentage of clicks on a link.Higher the CTR more the percentage of visits. pricing
12) CPA (Cost per Acquisition): The pricing models on the basis of which the companies charged for advertising when conversions , leads are generated.
13) CPC (Cost per Click): In this method company charged for the click made by leads on the ad displayed on website.
14) CPM (Cost per Thousand): The cost incurred for every thousand Views to an Ad by leads or potential clients for viewing an Ad.
Important Terminologies in Digital Marketing: some of the most widely used terminologies are-
SEO (Search Engine Optimisation ): Technique to generate traffic to your website.It helps in optimizing the pages of the website, which helps in achieving ranking in Google.
SEM (Search Engine Marketing): Search Engine Marketing refers placing your website on higher position by bidding.
Keyword: The phrase or words used to get the pages on your website ranked are keywords
Organic Traffic:
The free traffic on your website from search engines is organic traffic.
Paid Traffic:
A company bids on keywords to get displayed when searched around those keywords by making advertisements for search engines .
Domain Authority:
It predicts how well does a website rank on Google. It is used for comparing one site with other and also defining the strength of your domain
Page Authority:
It predicts how well does a specific page rank on a search engine.
Landing Page:
The page where a visitor is directed when coming from an external link to the site is called as Landing Page
Impressions:
The number of times the ad is visible or seen is impression.
Conversions:
the action desired by you when taken by a visitor on your site is conversion.
CTR (Click-Through Rate): The percentage of clicks on a link.Higher the CTR more the percentage of visits. pricing
CPA (Cost per Acquisition): The pricing models on the basis of which the companies charged for advertising when conversions , leads are generated.
CPC (Cost per Click): In this method company charged for the click made by leads on the ad displayed on website.
CPM (Cost per Thousand): The cost incurred for every thousand Views to an Ad by leads or potential clients for viewing an Ad
.
5 important Things to Do in Digital Marketing for Business Owners:
Business owner’s can use simple techniques to enhance the websites traffic and increase the leads /conversions for their business.
Make website Consumer friendly
Blog Regularly
Get Your website to be Social
Google Analytics tools should be used
Advertise on Google and Facebook