What is covered in Digital Marketing

Digital Marketing Course Content
The foundation of Digital Marketing is Consumer ,Content ,Data.

Understand the principles of digital marketing and recognize how it varies from traditional marketing.

Digital Marketing Push & Pull Marketing:
The difference between Pull and Push Marketing relies in the approach to the customers.

Pull Digital marketing:
Consumer seeks demand for a product due to brand awareness
Totally a web based strategy
Less expensive as compared to push marketing
Pull marketing needs more time investment.
Examples of Pull Digital Marketing are:

Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Social Media (SMO)
Push Digital marketing:
In push digital marketing you are advertising your product directly to the customer
It can be in the form of TV ads , billboards, trade shows,direct mail and print media
Most traditional form of marketing.

Important Terminologies in Digital Marketing: some of the most widely used terminologies are-
1) SEO (Search Engine Optimisation ):

Technique to generate traffic to your website
It helps in optimising the pages of the website, which helps in achieving ranking in Google.
2) SEM (Search Engine Marketing): Search Engine Marketing refers placing your website on higher position by bidding.

3) Keyword: The phrase or words used to get the pages on your website ranked are keywords

4) Organic Traffic: The free traffic on your website from search engines is organic traffic.

5) Paid Traffic: A company bids on keywords to get displayed when searched around those keywords by making advertisements for search engines .

6) Domain Authority: It predicts how well does a website rank on Google

It is used for comparing one site with other and also defining the strength of your domain

7) Page Authority: It predicts how well does a specific page rank on a search engine.

8) Landing Page: The page where a visitor is directed when coming from an external link to the site is called as Landing Page

9)Impressions: The number of times the ad is visible or seen is impression.

10)Conversions: the action desired by you when taken by a visitor on your site is conversion.

11) CTR (Click-Through Rate): The percentage of clicks on a link.Higher the CTR more the percentage of visits. pricing

12) CPA (Cost per Acquisition): The pricing models on the basis of which the companies charged for advertising when conversions , leads are generated.

13) CPC (Cost per Click): In this method company charged for the click made by leads on the ad displayed on website.

14) CPM (Cost per Thousand): The cost incurred for every thousand Views to an Ad by leads or potential clients for viewing an Ad.

Important Terminologies in Digital Marketing: some of the most widely used terminologies are-

SEO (Search Engine Optimisation ): Technique to generate traffic to your website.It helps in optimizing the pages of the website, which helps in achieving ranking in Google.

SEM (Search Engine Marketing): Search Engine Marketing refers placing your website on higher position by bidding.
Keyword: The phrase or words used to get the pages on your website ranked are keywords
Organic Traffic:
The free traffic on your website from search engines is organic traffic.

Paid Traffic:
A company bids on keywords to get displayed when searched around those keywords by making advertisements for search engines .

Domain Authority:
It predicts how well does a website rank on Google. It is used for comparing one site with other and also defining the strength of your domain

Page Authority:
It predicts how well does a specific page rank on a search engine.

Landing Page:
The page where a visitor is directed when coming from an external link to the site is called as Landing Page

Impressions:
The number of times the ad is visible or seen is impression.

Conversions:
the action desired by you when taken by a visitor on your site is conversion.

CTR (Click-Through Rate): The percentage of clicks on a link.Higher the CTR more the percentage of visits. pricing
CPA (Cost per Acquisition): The pricing models on the basis of which the companies charged for advertising when conversions , leads are generated.
CPC (Cost per Click): In this method company charged for the click made by leads on the ad displayed on website.
CPM (Cost per Thousand): The cost incurred for every thousand Views to an Ad by leads or potential clients for viewing an Ad
.

5 important Things to Do in Digital Marketing for Business Owners:
Business owner’s can use simple techniques to enhance the websites traffic and increase the leads /conversions for their business.

Make website Consumer friendly
Blog Regularly
Get Your website to be Social
Google Analytics tools should be used
Advertise on Google and Facebook