In the world of Internet, All that we do is indexed, including our visit on websites, tweets,shares,likes emails and shopping patterns.
Internet Giants like Google Facebook Yahoo and other portals can track this information and use it for artificial Intelligence.
Google Uses a machine learning artificial intelligence. So now Google’s Artificial Intelligence can target ads on user behavior.
According to the latest update by google launched in October’2015 “Rankbrain” Google is using a machine learning artificial intelligence system to give users the best possible results for there queries. So development of this algorithm led to targeting of ads according to the behavior of user which means we can target audience in accordance of there devices, behavior and even when the user is offline.
This is the new Era of Digital Software Advertising
We call it “Software Digitalization program”