SEO Course Content

 

SEO activities are very crucial as the Search engines can change their algorithms, impacting a website’s placement, possibly resulting in a serious loss of potential traffic. Google made over 500 algorithm changes – almost 1.5 per day! As a result the best approach to encounter this challenge is to focus on Monitoring site performance along with effective SEO strategies for better consistency.

Successful SEO strategy require the following:

  • Professional translation of web pages.
  • Market research.
  • Competition analysis of the target market.
  • Keyword research.
  • Optimizing your website.

 

Kangaroo Wings certified Digital Marketing professional course is designed by experienced Digital Marketing experts who are managing SEO, Social media, content marketing and many digital marketing projects from a very long time.

 

Our SEO course module will train you in-

1.Basics and fundamentals of SEO.-Search engine optimization is the process of improving the visibility of a website to search engines.Here you will learn.

Search engine commands-All popular search engines today provide some functions to execute advanced searches and deliver more accurate results.some of the commands are-

  1. Site:domain– Probably the most important tool on Yahoo and Google.This command tells the number of indexed pages of a website in search engine.

        2.HTML TagsHTML tags are very important for SEO.These are small peice  of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

There are 4 major tags that we use

  • Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
  • Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.

        <title>SEO training institute in delhi : advance course |</title>

  • Meta Description Attribute – A brief description of the page.
  • Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

 

WordPress-  Wordpress is an important content management system(CMS) which gives opportunities for a great number of large and small enterprises to update, edit, change or modify the content of their website in the most convenient manner.

Other notable c.m.s are joomla,Drupal,Magento etc….

2.SEO For local visibility-SEO is crucial to the success of every business, and to get business it is important to get listed locally. This course will help businesses of all sizes achieve maximum local visibility on search engines like Google.

Google Places for Business and Google+ Local-  You shouldn’t ignore Google’s suggested channels for ranking your business.Create a account on Google my business to get locally listed and keep on uploading new and fresh content. Get reviews, reviews are difficult to get but, Google is making it far easier with every new integration it introduces between its various services. Take advantage of your audience on any Google-owned property, whether it’s a Google+ community,YouTube followers, or Gmail contact list and get yourself locally listed.

 

4.Effective tools for SEO– SEO is difficult when done manually hence you should know how to use SEO tools effectively to get optimum results for your website.

Some important seo tools are-

a)Pingdom-tools.pingdom.com

Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity. It helps us in checking the upload time of our website.

 

B)Archive.org

Archive.org is a internet archive tool used for finding the website history and how the website looked at some time.