Digital Marketing Course Overview
In recent years demand of digital marketing has increased by 50%, ranking top in Marketing Industry. Online Marketing takes the first place today in getting high quality leads with instant sales.
Without a doubt this makes it mandatory for Business owners and professionals to learn the art of Online Marketing. Digital Marketing jobs are the most in-demand jobs in marketing departments of any business worldwide.
We make sure that every professional goes through core training of digital marketing but also clarifies online certifications exams to be qualified as a real Digital Marketer. Kangaroo Wings Digital Marketing institute in delhi has 2 branch locations, Connaught Place & East Delhi
Module 1: Fundamentals Of Digital Marketing
This module covers the semi-technical part of digital marketing. Don’t you panic If are you are a non-tech as this part covers very easy methods to deploy a website in 15 minutes and other basic understanding related to website management. Majorly it covers website management, hosting & domains installations etc. At the end of this module you would be able to design and launch your own website.
Take Away – Website worth INR 50,000/- with this Course at no extra cost
Module 2: Search Engine Optimization
The base of Digital Marketing is SEO, the organic process of getting leads through search engine optimization. Website must be optimized as per the Guidelines of major search engines to get quick rankings in search and make it user-friendly to visitors and bots.
Take Away – SEO Software’s worth INR 65000/-
Module 3: Pay Per Click Ads – Google Adwords Marketing
PPC is the art of marketing with money investment. Our Digital Marketing experts will teach you the real pay per click management strategies with the right amount of budget, time and tools to get maximum leads
Take Away – Hands on real time projects with spent 1 million +
Module 4: Social Media Marketing
Social Media Marketing is the most important part of Digital Marketing Course. In social media, we teach both Organic and paid method of marketing to maximize branding and sales. This covers training on all major social media platforms like Facebook linkdin Youtube twitter Pinterest.
- Take Away – Access to 100 Groups on Social Media to share your Business
- Take Away – The Real Secret behind Viral Strategy through Social Media
- Take Away – How to Gain 1000 likes in 24hrs
Module 5: Email Marketing
Email Marketing is the cheapest method of Online Marketing as it involves the lowest cost. However, as per the research only 4% of Marketers know the real method of generating leads through Email Marketing. Don’t worry, we will teach the best online marketing strategy which should be deployed to maximize leads through email Marketing
Take Away – 50 lac opt-in database for Email Marketing
Module 6: E-commerce Marketing
Our Digital Marketing Training gives special emphasis on real time practical training on E Commerce projects, as 50% of the students who enroll for Digital Marketing Course demand for ecommerce marketing expertise. This module covers the following :
Ecommerce Website CRM Installation, Image Optimization, Mobile Marketing for ecommerce, Payment gateways, Shopping Campaigns, Paid Marketing Campaigns, SEO for Ecommerce websites
Take Away – E commerce Builder worth INR 30000
Module 7: Affiliate Marketing
This course if for both Affiliates ( who wants to earn money from there website or blog ) and for Merchants looking for more leads sales or traffic through Affiliate Networks. In this course you would learn the core concepts on how affiliate marketing works.
The best of Digital Marketing trainers in India will take you through the most advanced strategies of Affiliate marketing.
Key points covered:
Best Selling Networks, Best Commission networks, products to select for the affiliate, website planning for affiliate marketing, Grey markets affiliate networks and much more.
Take Away – For Affiliates : Earn while you Learn. We take you live on Indian & International Networks
Module 8: Content Marketing: King of Digital Marketing
Content Strategy & Marketing is the most important part of Digital Marketing.
61% People make a purchase after reading content Online
Our Digital Marketing Training Experts will teach you about :
- Content Creation Strategies for Digital Marketing Campaigns
- The Formats & Output
- Channels to Target & Publish
- Research Strategies & much more
- Content Audit
Module 9: Reputation Management
Online Marketing is no Good without Good Reputation. People only pay when they feel safe & secure while checking out. This course will help to start building reputation for a newly started venture or correct the bad reputation of existing business to save them from losses.
This is the most upcoming business in the field of Online Marketing
Check out the Full Course Content here
Module 10: International Online Marketing
This module specially covers the strategies and tools to market your business worldwide. With the help of software’s tools api’s, we can target international markets.
Module 11: Geo Marketing
Get ready to roll your website as per the Google Guidelines for GEO location Optimization. This Strategy will help you to get more business through search engine optimization for GEO Targeting. Further Learn what tools & API’S to choose for Geo Marketing integration
Module 12: Video Production & Marketing
In Digital Marketing, YouTube Video Marketing plays a key role in converting your prospect clients and giving them a good impression of a Business.
Our Digital Marketing Course includes the best of YouTube Video Marketing strategies to achieve your marketing Goals.
Take Away – Video Production Software worth INR 15000/-
Module 13: Mobile Advertising
Mobile Advertising has become more important today with 35% mobile internet users in India.
Which means, now Businesses must plan there Digital Marketing strategy for mobile views as they tend to spend more time on mobile Internet. Based on this statistics, Kangaroo Wings Digital Marketing institute has launched programs to teach you on how to target and market mobile audience.
This includes Paid Marketing Strategy targeting mobile users, Social Media Mobile Marketing campaigns, Website GEO Mobile Optimization, Display Banners for Mobile Campaigns, In App Marketing
Take Away – Free App Builder : Get your App Built yourself at no extra cost
Module 14: Conversion Optimization
We cover the Most Advanced Training on conversion optimization.
What does it mean ?
You are now able to get visitors on your website, You are not able to generate leads, Your website is now able to interact with audience
Now increasing the conversion of existing campaigns is called Conversion Optimization
Module 15: Web Google Analytics
We call website analytics the “EYE of Digital Marketing”. Without it you are going nowhere.
A proper understanding of your website visitors, conversions and leads tracking can help you to plan your future and current campaigns on different marketing platforms. Google Analytics certified experts are most in demand.
What is Covered
UTM Tracking, Conversions, Metrics Dimensions, Reporting, Integrating Analytics with adwords and other channels, e-commerce reporting. Read full content here
Module 16: SMS Marketing
This module covers training on different real panels for sms marketing. Learn the best tips techniques and legal policies related to SMS marketing. Get details here
Take Away – SMS Software to market 5000 users with Database
Module 17: Network Level Marketing
This Program is one of the most advanced module launched by Kangaroo Wings Digital marketing institute in 2009. This module is specially designed to cover strategies and tricks to increase website visitors and maximize your conversions. The Training is focused on top Networks worldwide for High quality lead Generation
Download Digital Marketing Course full details here
Module 18: Guerilla Marketing
As the name suggest, this module covers the cheapest and quick online marketing strategies. This is a special module where all the tricks tips and techniques for Guerilla Online Marketing will be taught by Digital marketing expert trainers with 12 years of experience in high volume lead generation strategies
Module 19: Google Adsense
Want to make lot of money?
Well Google Adsense is the most sought program for individuals and business worldwide to earn money part time or full time. We make sure that all the students of Kangaroo Wings Digital Marketing Institute start earning from Google Adsense program. You can make around $500 to $3000 a month if you give 1 hour a day for 3 months. However minimum payout of Google $100.
Join our Special Google Adsense Digital Marketing workshop to know more
Module 20: Freelance / Bidding Networks
This module has been specially added for those who make some extra money by working part time on freelance portals.
What is covered:
- How to grab projects
- Bidding Techniques
- Building Client list
- How to grab more of international clients
Module 21: Online Startup Business
This is the latest module launched in 2018 for minds with awesome ideas. A Good Digital Marketing strategy is the base of startup business. The Digital Gurus at Kangaroo Wings will teach you on how to start up Online business with limited budget.
- Startup Business Ideas
- Funding Sources
- Digital Marketing Plan for startup business
Kangaroo Wings Digital Marketing program is the most recommended program in India. We are not just the Oldest Digital Marketing Institute of India but also the most experienced when it comes to real high quality training