- What is SEO (Search Engine Optimization )
Optimizing your website through and for search engines like Yahoo, Google, MSN and other is called search engine optimization.Optimization means to increase the volume of online users to your website through search engines like Google.Better SEO will lead to better traffic (users) to your website
- What is Internet Marketing
Promoting your website through all possible online means of Marketing is called internet Marketing. Search engine optimization is a part of Internet Marketing, others include Affiliate Marketing, Email Marketing, Viral Marketing, Networking etc..
- What search engines are (Google, MSN, Yahoo etc)
Search Engines are websites which keep information or database of websites on the Internet. Some Search engines like Google and Yahoo have advanced algorithims to arrange websites in such a manner so that websites with better infomation are ranked at the top when a user searches for anything on the internet . Going ahead in the search engine optimization course "SEO" you will learn more about working of these search engines and how you can rank your website on the first page of google or any other search engine.
On Page Optimization SEO Course Details
On Page Optimization is very important as SEO starts from here first. On page optimization is the key role to website success. On page optimization decides on off page optimization jobs. Going ahead, in classes, we will do practicals in live projects for on Page Optimization
Keyword in Title tag - See Video tutorial in details - Title Tag is very important from Googles point of view as it explains the theme of page
Keyword in Description meta tag – enter a proper description of the page according to content. You may enter description for evey page which helps google crawlers to understand the page much better
Keywords in URL - While making pages make sure the extension matches your keyword
Keyword density – Increase the number of keywords in the page on which you are trying to optimize your website without making the content look bad
Keyword font size - Bold Italic shows importance to Google.
Good quality external links with keywords- do not link to link farming websites. Link farming are those websites which deals in generating links only to rank better in search engines and run linking business
Domain Name Life, File Size – not more than 100 K, New Pages, content changes,
Keyword prominence – try to keep title and keywords tag at the top of page
Keyword in alt text
Keyword in links to site pages (anchor text)
Keyword in Domain name
Buy a domain name with good keyword combination
To internal pages- keywords - how good is the internal linking of keywords. Hyperlink important keywords from one page to another.
All Internal links valid – all links should be working as crawler stops on a dead link
Pages should not be deeper than 3 clicks
Site Map - XML, Notepad, HTML - Site map helps crawlers to crawl all page of your website, therefore its important to have a well designed site map for your website.
Off Page Optimization Course Details
Off Page Optimization is process which is done not on a website page. All the optimization made outside a page on other websites, is called off page optimization. Below are off page optimization details included in course
Press releases – Quite similar to Press release of a newspaper. Write PR and post them on online PR websites. Very Helpful and considered as good back link. See below links
1888PressRelease.com
AddPR.com
BizEurope.com
eCommWire.com
Express-Press-Release.com
Free-News-Release.com
NewswireToday.com
PageRelease.com
Again Similar to articles that you read in newspapers. Create good articles about your product or services and then post them on top article websites. Back link important keywords to your website and leave a link to your website as well. Counts as a good back link. Example websites - http://ezinearticles.com/
Social networking via sites like Digg and Slashdot, Sites Like Digg are famous for posting live stories or news. They have internal ranking system called digging. Users may digg any story they like and help to increase there rank on digg. Page with highest rank are promotes and shown on home page of digg
One Way Link Exchange, Two Way link exchange, Three Way Link Exchange
One Way Link Exchange is a process where only 1 party agrees to add a link. For ex- X & Y, X is ready to add your link on his website and not expecting you to add his link. This is most preferred but practically not possible as no one would agree to it. However this is possible in directories, networking website with do follow link like articles websites, Press release websites, Digg, slashdot etc, you can create quality pages here and add your link. However you will have to create your own page and then back link to your website. But this not possible in case of blogs as they are not Do Follow
What is Follow and Do Follow – there are certain website or applications which Google will not count or consider as back link. For example – Blogs & Forums. However back links on Article websites, PR websites, Some networking websites will be counted as backlink. However quality of page is another important factor
Two Way Reciprocal Link Exchange
This is a process where 2 website with same business or theme link to each other by adding there back links with keywords hyper linked
I add a link of www.xyz.com and in return www.xyz.com ads my link on www.123.com
I do not suggest the above process as this is not beneficial in long term business. No Guarantee if the 3rd party would continue to keep my link in future, we need keep a trackback always, this headache is less in 2 way link exchange.
Blogging - writing or installing your own blog helps to get good traffic to your website. In fact Google Loves blogging as it promotes discussion commenting etc. I suggest www.wordpress.com
Create an account and get started. Login to control panel and write what you want. Very user friendly interface.
Call www.kangaroowings.com , if you want to install free word press blog on your own server or domain. Ph – 9953497000
Forums is great from Internet Marketing and search engine optimization point of View Google Loves Forums. This is a discussion board where you can discuss about your problems related to your product or services etc. There are thousand of forums like food, development, stories, books, computers etc where you can ask for help or help others. Participate in these forums and you may guide people related to your expertise with suggestions and give a back link of your website if it has a related solution. Best to have your Own forum installed and promote. You will gradually see visitors asking for help. You may convert those visitors into your customers
Call www.kangaroowings.com for help on installing your own forums.
Ph – 9953497000 (India)
Google Increased page rank according to number of back links to your webpage. Page Rank Is important algorithm for Google as it helps Google to know the quality of page & accordingly ranks in its SERP “Search Engine results pages“
Back Links
How many backlinks does a page have
Page Rank of Referring page – Back link from good page rank websites helps to rank your website better
Life of Link or Age – How Old is link – It creates trust on internet and thus helps to promote your webpage
Anchor text – do not change anchor text links once created, may reduce the importance of page in search engine
Outgoing links – try to minimize the number of links that you add to your website, make sure you have equal number of back links added on other websites
Back link – what is the title and meta keywords of page where you are adding your back link.
Link exchange should be with similar theme websites. Request your link exchange partner to add a similar keywords where back link is being added. Add your link to good directories
Life of website - how old is website, Old Is Gold, therefore same logic is applied and used by search engines
Current Traffic on a website – Google Considers this as important point
Time spent on a page
User bookmarking trend of a website - That means how many users are bookmarking a website on there browsers
Site Traffic and user behavior
Time spent on a Domain
Keywords in a domain – make sure that the extension of link has a related keywords. You need to do URL rewriting in case of dynamic websites
Domain registration Time – If you have planned to start business seriously then buy a domain for at least 3 years, Search engines gives importance to this factor
For Domain purchase and hosting in $ 5 (Rs.500)call, www.kangaroowings.com
Ph – 9953497000 (India)
Other Search Engine Optimization Details
- Google Webmaster
- Google Analytics
- SEO Plugins
- SEO Rank Checker
- Alexa
- Google Adwords Keyword Tool
- Google Maps / Places
Web & SEO analysis Tools - There are some SEO Tools that we use for better optimizations and report analysis. Out of These we majorly work on Google Analytcis, Google Adwords Keywords Tool, Back likn Checker, SEO plugins, Keyword Researchers, Alexa etc..
Creating your own website - Now you can make your own website in matter of few seconds even if you are an alien to web designing world. Email or Contact Kangaroo wings for more details
Google Penalty - Do's and Dont's
Google Maps - Local Search Engine Optimizations, Google has this new feature which allows to show local listing of a city first. For example if you searh for "computers new york" then some special listing related to local website are show first with Google Maps.
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