Why & Scope Of Internet Marketing

Gone are the days when we used to search for services or stuffs in newspapers or wander around the city. The power of Internet, Google, Email, Social Media has made it easy for us to find almost anything on the Internet at best rates. This has led to increase in online sales, website promotion services, product branding and much more.

This calls for Online Jobs and career opportunities. US Online Sales $165.4 billion in 2010, So, now you know the future of Business on Internet and career as well.

 

Why should You Learn Internet Marketing

• Those who would like to build their career in Digital Marketing. Open for Both IT and Non IT Candidates.
• Those related to Print media, Advertisements, Promotions, Sales and online adverting
• Entrepreneurs, Managers, Team Leads CEO of small or big companies who would like to promote there Business online and generate leads at low cost.
• Managers & Operation Heads of Any Organization Should do Internet Marketing as this Becoming Crucial Part of Any Business.

Kangaroo Wings offers comprehensive Internet Marketing Course. This course is specially designed for Team Leads, Managers, Brand Managers, CEO’s, Management Students and people from advertising & media backgrounds. We are proud to be the Oldest Internet Marketing Training Institute in India with Over 2000 Students worldwide.

 

1. Internet Marketing Full Comprehensive Course

(Compromises of 14 Modules)

2. Internet Marketing Basic Course

 

3. IM Entrepreneurship Management

Capsule specially designed for Entrepreneurs Management Students, Brand Managers & all others planing to Set up or Generate Business through Internet Marketing

 

Module 1

• Website Analysis
• Competition Analysis
• About Internet Marketing
• Scope & Career Opportunities
• Basics Of HTML & Website Development Platforms

 

Module 2. Search Engine Optimization Course

• How Search Engine Works
• On Page Optimization
• Off Page Optimization
• Google Analytics
• Google Webmaster
• Dynamic Website Management
• Full Course Details on SEO Brochure available at institute

 

Module 3. PPC Training

1. Google Adwords Training

2. Facebook Adverts – Advertising

3. Linkedin advertising

4. Microsoft Ad Center Training

 

Module 4. Social Media Marketing Course

1. Facebook – Online Marketing with Facebook

• Creating Strong Profiles on Facebook
• Creating Pages & Groups
• Product Brand Promotion Activities
• Database Management
• Advertising on Social Media
• Lead Generation
• Branding on Facebook
• Fecbook Marketing Apps
• Facebook Marketing Plugins

 

2. LinkedIn – Internet Marketing With LinkedIn

• Creating Strong Profiles on Linkedin
• Creating Company Profiles
• Product Brand Promotion Activities
• Database Management
• Advertising on Social Media
• Lead Generation
• Branding on Linkedin
• Linkedin Marketing Apps
• Linkedin Marketing Plugins

 

3. Google + Marketing

• Best Practice
• Benefits of +1
• Search Engine Impacts
• Marketing +1
• Implementation

 

4. Twitter

• Creating Strong Profiles on Twitter
• Product Brand Promotion Activities
• Retweeting

 

5. Social Media Monitoring Tools

 

Module 5. Email Marketing

• Types Email Marketing
• Email Marketing Servers
• Email Marketing Application / Software’s
• Email Management
• Email Data Extraction & Collection

 

Module 6. SMS Marketing –

• Online SMS sending Applications
• Phone list Database Management
• Phone Number collection and extraction
• Selective SMS Marketing
• Mass SMS Marketing

 

Module 7. Affiliate Marketing

• What is Affiliate Marketing
• Affiliate Management Agencies
• Merchant, Affiliate, Market & Customer
• Product & Service Marketing
• How to Sell your product or service through other websites
• Traffic from Affiliate Network
• Commission Based Lead Generation

 

Module 8. Reputation Management

• Brand Building
• Positive Negative Brand Building
• Promoting Brand Awareness
• Rebuilding brand image
• Brand Building Tools & Apps

 

Module 9. Online Support / Sales Management / Tracking

• Online Sales & Support Management
• International Customer Services
• Tracking Email Phone Clients
• Online Applications
• International Sales
• International  Support
• International Client Management
• Online Applications for Online Sales Management

 

Module 10. Geo Targeting – International Targeting

• Website Planning Based on Geographic Targeting
• Keywords Selection Based on Geographic Targeting
• Internet Marketing Software Applications Based on Geo Targeting

 

Module 11. E commerce

One of the most important domains of Internet Marketing is E commerce. Very Important for Internet Marketers to learn about E commerce, Gateways & International Sales

• International E commerce
• International Ecommerce strategy
• E commerce Apps / CMS
• Up sell / Cross Sell
• Includes 10 more Topics in E commerce Marketing

 

Module 12. Digital Marketing Offline Media On AIR

More Details on this Topic Available on Request

 

Module 13. Ad Banner Advertising

More Details on this Topic Available on Request

 

Module 14. Content Marketing & Management

• Content Team Management
• Content Distribution
• Content for Various Networks

 

Module 15. Web Analytics

One of the key role players in Internet Marketing. All Online Marketing Activities Can Be Tracked. This Tracking Helps to Understand ROI from every area of Digital Marketing. Very Helpful in Understanding areas of Profit & Loss.

• Setting Up Goals  & Tracking
• E commerce Tracking
• Traffic Analysis

 

Module 16. Video Marketing – Branding & Lead Generation with You Tube

• Video Creation
• Uploading Managing Videos
• Optimizing Videos for Search Engines
• Search Engine Optimization of Videos
• Promoting Videos
• Brand Promotion Through Videos
• Advertising on You Tube
• Online Video Integration into Internet Marketing or Digital Campaigns
• Software’s for planning filming & Optimizing short Online Videos
• Search Engine Optimization of Videos

 

Module 17. Local Marketing

   
1. Geo Targeting Specific Regions

2. Effective Learning of Various APPS & Tools By Google

3. Yahoo Locals

4. Local Marketing Website Planing Strategy

 

Classroom & Online Classes available for following countries:

 

Try Online Demo Exam of Internet Marketing – Click Here Test Your Interview Skills Free

For more details on Digital Marketing Course, meet us at Kangaroo Wings Institute, East or South Delhi Branch. Phone – 9953497000, 011-64714057

 

 

 

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